Introduction

It is important to take into account the qualitative and quantitative research process.  Which are responsible for collecting, processing and synthesizing information in an organized way, seeking to solve problems, which generate both solutions and alternatives.  In this way, this work helps us to generate an analysis such as, sufficient skills to develop in practice, those factors that are presented for a detailed analysis, the purpose of this study is to define and reference the field of research and find the difference Among its variants, both qualitative research and quantitative research, such as detailing and analyzing their differences, through the pit diagram, we synthesize and break down both strengths, threats, opportunities and strengths.  Generating an investigative analysis as a development thereof, taking into account that qualitative or quantitative research is based on a scientific investigative approach, which generates certain parameters from the methodical and systematic approach focused on developing questions and questions in a scientific way and data that give us new information on the subject, in that one depends on quantity and the other on quality.  Regarding one of these approaches, it generalizes in the case that the other does not.  As far as the importance and depth is to generalize or globalize the concepts, this if we take into account that these are based on a methodology, relating and interacting with the information, applying some research instruments.  Here the importance of both the study and the execution in the study of qualitative and quantitative scientific research.